Hi, My name is Ainat Cohen Maimon and I'm a designer, and the founder of Fits. Married and a mother.

The Idea of Fits started when I was pregnant. During my pregnancy I tried to stay fit but I could not find suitable sportswear, comfortable and modest. 

As a designer I made myself a suitable outfit, friends heard, saw, loved it and wanted to have the same.... and the rest is history... 

Today, Fits designs and makes many swimming and sports outfits for sizes S-XXXL with a variety of fashionable colors, without compromising modesty.

We believe every woman deserves to wear modest, comfortable, and great looking swim and sports wear - no matter her size!


Our clothes are made of high quality Italian fabrics, which are chlorine-proof and offer protection from UV rays.

The contact with the costumers and your needs are very important to us, so if you have any request, comment, complement, or any other reaction, it will be welcomed here.


Together we'll enjoy keeping healthy,


Ainat Cohen Maimon